Shoppers spent a whopping $15.48 billion in the United States alone during the Prime Day sale in 2021, CNBC reported. Both local and international deals are available on the Amazon Australia website. WHAT IS AMAZON PRIME DAY AND HOW DOES IT WORK?Īccording to Amazon, Prime Day is “an annual deal event exclusively for Prime members, delivering two days of special savings on tons of items”.ĭuring Amazon Prime Day – which despite the name, often runs over multiple days – Amazon Prime members can access exclusive discounts and deals on everything from electronics to homewares and appliances to groceries. RELATED: Biggest perk for having Prime membership back Luckily, there’s a 30-day free trial new members can sign up for. It’s important to note – those who want to take advantage of the deals on offer need to be Amazon Prime members. As soon as the official date gets announced, you’ll be the first to know about it here. Here’s everything you need to know – including when we’re predicting the sale event will occur and the amazing deals we’re expecting to see.īased on previous events, it’s safe to say Amazon Prime Day could potentially fall in July of this year. 5 So, it can be important to have your marketing strategy include post-event plans as you get ready for one of the biggest shopping events of the summer.Famed around the world for its huge discounts, great deals and shopping frenzy, Amazon Prime Day is coming back again in 2023. Even after the event concludes, 53% of shoppers said they’re likely or highly likely to repurchase again after Prime Day. The benefits don’t stop once Prime Day has passed, either. 4 Amazon Ads’ self-service products– Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP-can help you reach customers as they shop for the best Prime Day deals. Organizing your ad campaigns around Prime Day could pay off, since 68% of shoppers said they are likely or highly likely to make a purchase from an Amazon ad during Prime Day. Amazon Ads offers brands products and advertising tips that can assist with Prime Day planning. 3Īs brands are thinking about their advertising strategy, “we recommend utilizing multiple ad solutions and spreading your investment throughout all phases of the Prime Day period,” said Awilda Hancock, the Global Industry Marketing Team Lead at Amazon Ads, about prepping for Prime Day. In a recent Kantar survey, 71% of shoppers said they discovered new brands in the lead-up to Prime Day. Now is a great time to start setting up your ad strategies to reach customers as they start researching products and brands before Prime Day. 1 If last year is any indication, the event this year will be huge: Prime members purchased more than 250 million items worldwide during Prime Day 2021.
Prime Day will last for 48 hours in 2022, and it will bring shopping deals to more than 200 million paid Prime members across the globe.
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